Ice Pond Studio is an award winning group of professional graphic logo designers who understand the brand development business. Businesses Brand the distinguishing proprietary name, symbol, or trademark that differentiates a particular product, or service, from others of a similar nature. The logo is one aspect of the brand of a company or economic entity. The shapes, colors, fonts and images help differentiate companies within the same market. Logos aare used to identify organizations or other entities. The brand slogan is also called a claim, a tagline or an endline or a strapline in the advertising industry. The main purpose of the logo and slogan is to support the identity of the brand. Together with the logo a branding campaign establishes the corporate or product identity. A quick slogan is used short term while a brand slogan is used for a long time. Brand slogans help build the final brand image.
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